SINGAPORE, UTUSANRIAU.CO - Media OutReach - 13TH SEPTEMBER 2018 - Toyota Motor Asia Pacific Pte. Ltd. (TMAP), along with Borneo Motors (Singapore), today announced the Asia roll out of Toyota's first ever global corporate initiative, 'Start Your Impossible' (SYI), at a launch event held in Singapore.
More than eighty years ago, Toyota decided to do what many thought was impossible at that time, to go from building weaving looms to building cars. The 'Start Your Impossible' initiative marks Toyota's commitment to transform into a mobility company, supporting the creation of a more inclusive, sustainable and mobile society in which everyone can challenge their impossible. SYI is also inspired by Toyota's Worldwide partnership with the International Olympic Committee and the International Paralympic Committee and the fighting spirit of Olympic and Paralympic athletes who are constantly challenging their "impossible".
At the SYI launch event, Toyota also announced its regionwide partnership with 12 Olympic and Paralympic aspirants across Asia including athletes from Singapore, Thailand, Indonesia, Malaysia, the Philippines, India, Vietnam and Pakistan. In Singapore, Toyota is partnering celebrated athletes, Toh Wei Soong and Joseph Schooling in support of their journey to Tokyo 2020.
In spearheading the pursuit of "Mobility for All", Toyota believes that the freedom of being mobile is at the heart of being able to participate in society. "When we are free to move, anything is possible" has been the underlying philosophy behind Toyota's decision to be the first ever mobility partner of the Olympic and Paralympic Movement.
Speaking at the occasion, Mr. Susumu Matsuda, President, Toyota Motor Asia Pacific said, "We are committed to making "Mobility for All" a reality as we seize the opportunity to transform ourselves from an automotive company into a mobility company, entering new and exciting territories. This would mean challenging our own "impossible" and expanding our capability into technologies that can help people move around town or across the room with a better experience.
For the roll-out of the 'Start Your Impossible' initiative in Asia, we are excited to begin our countdown to the Olympic Games and Paralympic Games Tokyo 2020 along with our Team Toyota Hero athletes who are not only passionate about sports but also desire to be agents of change to create a better world", continued Mr. Matsuda. **
SOURCE: press release
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